I worked alongside the project manager to define the main user types for this app. It is targeted towards a specific audience, in this case the endurance race community, and each type had certain desires in mind. From this we can begin to have a basis for defining functionality.

Based on the drafted user types and personas, we were then able to to start brainstorming on the main functions, or tasks, that each user would go about seeking while using the app. At this point, we gather feedback directly from end-users through direct email questionnaire and phone conference meetings.

From task analysis, we can define the initial main top-level functionality expected by the app’s users. This will also serve as the skeleton for our wire-frame and in-app menu system.

After gathering research, setting the tasks and wire-framing with the team, I then get to the fun part: design. High-fidelity designs and prototyping were created with Adobe Illustrator and Adobe XD.

Product Story Board

With all of the business requirements and product specifications set, a design session was held to visualize the overall look and feel of the app. The brand's design system had already been developed, so a big part of the "theme" was already defined.