While the website redesign presented a substantial challenge, as a design lead, I had confidence in our execution and delivery capabilities. This assurance stemmed from our development of a design system that significantly streamlined our design process and approach. Moreover, consistently sharing ideas and progress updates with all creative stakeholders throughout the journey ensured alignment and mutual understanding.

Component Variations

Common content blocks had pre-built variants to choose from, which allowed for presentation flexibility.

Navigation Updates

Several rounds of navigation updates were executed, to cater to the new product stack and narrative.

Page Templatization

For faster page building and consistency, we templatized the most common sections. This allowed PMMs to more easily plan for the future.

Responsive Layouts

Most top-level layouts and MVP pages were built with responsive design frames. Aiding not only PMMs, but the development team as well.

Subdomain Support

I took lead and made it a priority for our company's sub domain properties to adopt the new design system. My main role was to evangelize the system and provide any UI/UX support that was needed. I managed senior designers during the adoption.

Region Specific, Cultural Design

I worked directly with regional managers to make sure our visual style was catering to the corresponding culture. Options were provided and iterations were made. I managed senior designers during these stages.